Matt Elpern

YMCA of Greater Des Moines

2021 - present

Director of Marketing/Creative Director

• Manage internal contacts in evaluating, outlining and developing marketing and communications needs
• Write and/or edit marketing pieces
• Research, identify and write stories highlighting the impact the YMCA of Greater Des Moines
• Design, development and production of various print and digital marketing
• Manage and contribute to planning and supporting active social media and SEO efforts
• Draft press releases and other news items, including letters to the editor
• Manage all marketing of YMCA programing, membership, classes and philantropy
• Manage partnership between the YMCA of Greater Des Moines and the Iowa Wild (AHL affiliate to the Minnissota Wild)
• Manage partnership between YMCA of Greater Des Moines and the Iowa Wolves (NBA G-League affiliate to the Minnisotta Timberwolves)
• Manage transition from Daxco mobile app to EGYM mobile app

YSS/IHYC (Iowa Homeless Youth Centers)

2019 - 2021

Acting Director of Marketing and Communications/Creative Director

• Manage internal contacts in evaluating, outlining and developing marketing and communications needs
• Write and/or edit marketing pieces
• Research, identify and write stories highlighting the impact YSS
• Design, development and production of various print and digital marketing
• Manage and contribute to planning and supporting active social media and SEO efforts
• Draft press releases and other news items, including letters to the editor

Signco Marketing

2017 - 2018

Marketing Manager / Art Director

• Creative direction and creation of all marketing materials
• Managed all social media accounts and posts icreasing sales and traffic
• Created infographics and increased sales and traffic
• Created and directed all videos on website
• Designed and created self-promotional banners, signs, trade show booths,
displays, banners, signage, vehicle wraps and other marketing materials
• Design of the look and feel of Signco websites
• Edited and wrote content for SEO on the website to increase rank to page 1

HPB/WSB Creative

2014 - 2017

Marketing Manager / Art Director

• Creative direction and creation of all marketing materials
• Design of the look and feel of all websites
• Directed the team of web developers in creation and revisions
• Directed a team or 4 graphic designers
• Used Drupal CMS, Pressero CMS, Listrak e-blast software and HTML/CSS
coding on all sites and eBlasts
• Managed SEO consultants and in-house SEO specialists to rank on page 1

Hallmark

2013 - 2014

Graphic Designer / Cataloger

• Evaluated images and used critical and objective judgment to describe images based on established cataloging guidelines and standards
• Added keyword descriptors, medium and occasion tags to all creative

Print Time

2012 - 2013

Sr. Graphic Designer / Front-End Web Developer

• Developed web-to-print order websites for clients
• Design of websites and email blasts
• Coding and styling websites with HTML and HTML5, CSS and CSS3, JQuery, and PageDNA CMS
• Coding www.printtime.com with Wordpress, CSS and HTML
• Created eBlasts with MailChimp for clients

Tate Marketing Inc.

2007 - 2012

Graphic Designer

• Design of pamphlets, flyers, corporate identity, corporate publications, web sites, vehicle wraps, trade show booths, ads, and other materials for clients both in Canada and the United States
• Designed eBlasts for many clients including; PPG, Leo Burnett, Yokohama, Interac, Warner Bros, Arby’s, OHL Erie Otters, and other clients.

Available Upon Request

2001 - 2007

Graphic Designer